The Truth About Art Appraisals: What Most People Get Wrong About Valuing Art
Most people think an art appraisal is a simple number—a price tag assigned by someone with credentials. But the truth is far more complex, and far more misunderstood. Appraisal isn’t about hype. It’s about history, symbolism, and strategic clarity.
This article debunks the most common myths surrounding art valuation, reveals what appraisals actually evaluate (and what they don’t), and shows how a proper, culturally-informed process protects both your wallet and your legacy.
Want clarity fast? Submit your artwork for a MoMAA appraisal.

Myth #1: The More Beautiful It Looks, the More It’s Worth
Not true. The market doesn’t reward beauty. It rewards significance. Cultural relevance. Historical position. Provenance. Market demand.
A visually striking painting by an unknown artist may be worth €300. A rough charcoal sketch by a politically significant artist might fetch €30,000.
See how symbolism and narrative shape value.
Myth #2: Free Online Tools Can Replace Appraisers
Most “free” appraisal tools use visual recognition, AI, and unverified databases. They rarely account for:
- Signature authentication
- Historical context
- Artist trajectory
- Medium impact
Read our blunt comparison: Free vs Paid Art Appraisals
Myth #3: One Appraisal Is All You’ll Ever Need
Art values shift with market cycles. Appraisals should be updated every 3–5 years, or immediately after major shifts (e.g., artist death, market booms, inheritance).
Inherited something recently? Start with this guide to evaluating inherited art.
Myth #4: All Appraisers Are the Same
Cultural knowledge matters. Most appraisal firms are Eurocentric. If your work is African, diasporic, or underrepresented, you need experts who understand more than just Western comps.
Why African Art Is Rising in Value breaks this open.
What a Real Appraisal Includes
- Artist and attribution confirmation
- Market context and pricing comps
- Condition report
- Narrative and symbolic framing (if culturally relevant)
- Legally defensible valuation for insurance, estate, or sale
Explore the full MoMAA process here.
What Appraisals Don’t Do
- Authenticate forgeries (you need separate authentication)
- Guarantee future sale price
- Inflate value to match emotional attachment
For clarity on authentication vs. valuation, read this side-by-side breakdown.

Art value isn’t just a number—it’s a story told with proof. Most people are either guessing or listening to the wrong storytellers. Don’t be one of them.
A real appraisal gives you clarity, strategy, and confidence. Especially when the work is culturally significant or emotionally complex.
Let MoMAA guide you. Start your appraisal here.
Keep Learning:
- Symbol, Story, Status: How to Value Art Beyond Just the Price Tag
- Art Appraisal vs. Authentication: What’s the Difference?
- Free vs Paid Appraisals
FAQs:
- What are the most common mistakes people make in art appraisals? Common errors include assuming age guarantees value, overvaluing signatures, relying solely on online searches, and ignoring condition.
- Why is provenance critical in art appraisal? Provenance provides documented ownership history, significantly enhancing market confidence and potential value.
- How reliable are online art appraisal tools? Online tools provide basic insights but lack the comprehensive context and analysis provided by professional appraisals.
- Does restoration affect an artwork’s value? Yes, restoration typically reduces value, though professional restoration can mitigate some depreciation.
- Can emotional value influence financial appraisal? No, emotional value doesn’t usually correlate with market value; professional appraisal objectively assesses market dynamics.
- What practical steps ensure accurate art appraisal? Provide detailed provenance, condition reports, artist history, and consult professional appraisal services.
- How often should artwork be re-appraised? Art should be re-appraised every 3-5 years or when significant market shifts or artist recognition occur.
- Is an art appraisal necessary for insurance purposes? Yes, professional appraisals are essential for accurately insuring artwork, reflecting current market values.
