MoMA’s Warhol Problem – When Culture Becomes Merchandise
Reading Time: 4 minutesMoMA helped canonize Warhol. But in doing so, it unleashed a virus it couldn’t contain. Today, the museum that once disrupted art history risks becoming a monument to merchandised culture. This essay breaks down how Warhol didn’t just reflect consumerism—he infected the institution—and what every brand, curator, or creator must do to avoid the same fate.
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