Why the Mona Lisa Became Priceless: A Strategic Deconstruction of Fame, Scarcity, and Perception in the Art Market
Reading Time: 7 minutesThe Mona Lisa isn’t the most valuable painting because of its artistry—it’s because it became the most powerful cultural brand in history.
Through media amplification, engineered scarcity, and institutional myth-making, it transformed into a market-proof symbol of value.
This thesis reveals how fame, not form, defines worth in the high-end art world—and how that blueprint is being replicated today.
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