Painting Archives

Blog, Culture, Investment, Lifestyle, Painting

The Mona Lisa Is Worth $0: Why Priceless Doesn’t Mean Profitable

Reading Time: 9 minutesThe Mona Lisa is the most famous painting in the world—yet technically, she’s worth nothing. She can’t be bought, sold, or insured. This piece unpacks the paradox of priceless cultural assets, what they actually generate, and how modern creators are building viral icons with liquidity, not just legacy.

Blog, Culture, Lifestyle, Painting

Why the Mona Lisa Is the Original Meme — And What Brands Can Learn From It

Reading Time: 10 minutesThe Mona Lisa isn’t just the most famous painting in the world—she’s the original meme. Long before social media, she spread through scandal, satire, and reproduction. This essay unpacks how her image became a self-replicating brand, and what today’s marketers and creators can learn from her 500-year reign as the ultimate viral icon.

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