MoMAA runs 117 free calculators and tools for the art trade — framing, shipping, insurance, customs duty, storage, appraisal, pricing and licensing. Together they draw roughly 1,800 organic search visits a month, and people arrive at them while budgeting a job they intend to commission.
We sell one placement per calculator. Your enquiry form or quote link sits directly beneath the figure the visitor has just generated. Flat monthly fee, no commission tracking, no plugin to install, nothing to maintain at your end.
The tools, and what each one gets
Monthly organic search visits, averaged from Google Search Console. We will share the underlying reports on request.
Logistics and collection care
| Tool | Who arrives there | Visits/mo |
|---|---|---|
| Framing cost calculator | Pricing a custom framing job by size, moulding and glazing | ~200 |
| Art shipping estimator | Budgeting a crated shipment, domestic or international | ~140 |
| Restoration cost estimator | Deciding whether a conservation treatment is worth commissioning | ~97 |
| Art insurance calculator | Working out a premium on a collection or single work | ~47 |
| Storage cost calculator | Comparing climate-controlled storage options | ~25 |
| Customs duty calculator | Calculating landed cost on a cross-border purchase | ~19 |
Artist and gallery business
| Tool | Who arrives there | Visits/mo |
|---|---|---|
| Artwork pricing calculator | Artists setting a price on original work | ~264 |
| Print & edition pricing | Artists planning an edition | ~173 |
| Gallery commission calculator | Negotiating representation or reviewing a consignment | ~73 |
| Licensing fee calculator | Quoting a licence for an image | ~66 |
| Exhibition cost estimator | Budgeting a show or an art fair booth | ~43 |
Collectors and interiors
| Tool | Who arrives there | Visits/mo |
|---|---|---|
| Colour palette builder | Choosing colour for a room or a body of work | ~62 |
| Wall art size calculator | Working out what size work a specific wall needs | ~42 |
| Plus 100+ further tools | Appraisal, valuation, investment, market and studio calculators | ~700 |
Figures are organic search clicks and exclude direct, referral and newsletter traffic, so actual page views run higher.
Rates
€75/mo
€195/mo
€195/mo
€395/mo
€199
€399
Three-month minimum on placements, invoiced monthly. One sponsor per newsletter issue; dedicated sends limited to two per quarter.
What a placement looks like
A bordered panel at the foot of the tool, after the visitor has generated their estimate. It carries your name, one or two lines of your copy, and a link to your quote form or contact page. It is clearly presented as a partner placement rather than disguised as editorial.
Who this suits
- Custom framers selling nationally or online
- Fine art shippers, crating and logistics firms
- Art insurers and specialist brokers
- Conservators and restoration studios
- Climate-controlled storage providers
- Customs brokers handling art imports
- Print studios and editioning services
- Art supply and materials retailers
Audience
| Monthly sessions | ~10,000 |
| Monthly page views | ~20,000 |
| Monthly organic search clicks | ~5,000 |
| Newsletter subscribers | 5,000+ |
| Instagram followers | 10,000+ |
| Largest market | United States (~47%) |
Deliberately stated conservatively. Search Console and analytics reports available on request.
Common questions
Is this an affiliate arrangement?
No. It is a flat monthly placement fee. There is no commission tracking, no cookie, no plugin and no reporting obligation on your side. You are buying position, not performance.
Can we track the traffic?
Yes — use a tagged URL and it will appear in your own analytics as a referral. We do not restrict how you measure it.
What if it does not work for us?
Three-month minimum, then month to month. If it is not producing, cancel and we part on good terms.
Can we supply our own creative?
We write the copy to match the page so it does not read as an advertisement, but you approve it before it goes live and can request changes at any time.
Do you sell to competing businesses?
Not on the same tool. One placement per calculator, and we will tell you plainly if a competitor holds an adjacent tool.
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